About the book
Johnson & Wales University professor Dr. Lisa A. Sisco's book Strategic Communication: Persuasion at Work provides practical guidance for improving communication skills in organizational settings. Strategic Communication focuses on enhancing communication through analysis, planning, and applying and executing strategic concepts in e-mails, memos, and presentations. Dr. Sisco notes that strategic communication "...should always be well planned and that it should be aligned with the larger goals of your organization."

Further, Dr. Sisco emphasizes that, to become an effective communicator, you must "...see things through the eyes of your audience and through your own eyes at the same time and then learn how to reconcile the differences between those two ways of seeing."

Strategic Communication offers fresh ways for individuals and organizations of all types to improve communication skills and become more persuasive communicators.

About the Author
Lisa A. Sisco is a Professor in the Alan Shawn Feinstein Graduate School at Johnson & Wales University in Providence, Rhode Island, where she teaches courses in written and oral communications in the MBA program with an emphasis on effective business writing.

A member of the Association for Business Communication, Dr. Sisco has taught writing and presenting courses for corporate and not-for-profit organizations, including a workshop for physicians on the Grand Rounds of Massachusetts General Hospital.

Dr. Sisco received her doctorate in Composition/Rhetoric and American Literature from the University of New Hampshire, focusing on 19th century literature and the narratives of Frederick Douglass. Dr. Sisco earned a bachelors and masters degree from Georgetown University.

To order
To order Strategic Communication, please click here.