About the book
Author Adrian Brown's Creativity & Innovation considers the entire innovation process and how to unlock the creativity in individuals and organizations.

Creativity & Innovation looks at the generation of ideas, traces the process by which those ideas are turned into new products, business practices, and strategies, and reviews the commercialization stage where shareholder value is created. Creativity & Innovation considers real-life innovation examples from companies such as 3M, GE, IDEO, Kodak, Li & Fung, Lockheed Martin, McKinsey, NASA, Nucor, P&G, Southwest Airlines, Toyota, Wikipedia, and Zipcar.

Brown brings his experience as a consultant and advisor in both the public and private sectors to bear in Creativity & Innovation.

About the author
Adrian Brown has worked as a consultant and advisor in both the public and private sectors. From 2002-2005 he served as an advisor to British Prime Minister Tony Blair, covering a wide range of policy areas including health and transport. Brown helped to develop the innovative performance management system used by the British government to improve public sector performance.

Before his government service, Brown was a consultant with McKinsey & Company, with clients in industries including financial services, retail, media, and transport.

Brown earned an MA in Management Studies and Physical Sciences from Cambridge University in England and an MBA from Harvard Business School.

To order
To order Creativity & Innovation, please click here.